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Are brand values important in Corporate Finance?

Corbett Keeling's, Marketing Sector Specialist, Andrew Marsden asked Lucie Lattimer, Marketing Director, and Harry Knight, Corporate Finance Director, on the importance of brand value.

Lucie Lattimer at Corbett Keeling, explains how brand is integral to generating trust:

"When it comes to selling or raising finance it’s often the biggest financial transaction of a person's life. The only way a client will work with you is if they trust you completely. If you don’t convey that in your brand, you will have fallen at the first hurdle. That’s the difference our brand’s reputation makes to us.”

Click here to read the full article.

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