The Matterhorn is the inspiration for our story; after Jim Keeling, our founder, and his brother Simon climbed the Matterhorn in Switzerland with the help of a guide, they were to realise that selling a business similarly entails multiple pitfalls and crevasses. Nearly 30 years later this incredible drone footage, taken by videographer Joshua Turner, is as close to the climb as many of us will ever be - enjoy the ascent!